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Campari. Advertisement for Campari. Date: 1938
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Campari. Advertisement for Campari. Date: 1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23148742
© Mary Evans / Peter & Dawn Cope Collection
EDITORS COMMENTS
1. Title: "A Toast to the Bittersweet Pleasures of Life: Campari in 1938" In this black-and-white photograph from 1938, the iconic Italian bitter liqueur, Campari, takes center stage. The image, an anonymous advertisement from Mary Evans Prints Online, invites us to savor the bittersweet flavors and the rich history of this beloved beverage. The photograph features an elegantly set table, bathed in the warm, golden glow of a setting sun. A crystal glass filled with Campari, garnished with an orange slice, sits atop a coaster adorned with the Campari logo. The table, adorned with fine china and silverware, is set for a sophisticated evening, suggesting a moment of respite and indulgence. The background of the image reveals a picturesque Italian landscape, with rolling hills, vineyards, and a quaint village nestled in the distance. The sun, casting long shadows, sets the stage for an enchanting evening, as the bitter aroma of Campari wafts through the air. Campari, first produced in 1860 in Novara, Italy, has long been associated with the Italian aperitivo tradition. The liqueur's unique, bitter taste and vibrant red hue have made it a staple in Italian culture and a favorite among cocktail enthusiasts around the world. This photograph, a glimpse into the past, invites us to raise a glass to the bittersweet pleasures of life and the enduring allure of Campari. Whether enjoyed as a classic Negroni or a Campari Spritz, the liqueur continues to captivate and delight, offering a taste of Italy's rich history and culinary traditions.
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