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Front cover design, The War Story of Bovril
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Front cover design, The War Story of Bovril
Front cover design, The War Story of Bovril. Date: 1946
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Media ID 23077434
© Mary Evans Picture Library
1946 Bovril Energy Product Repeating Running
EDITORS COMMENTS
This front cover design, titled "The War Story of Bovril," dates back to 1946, a time when the world was recovering from the devastating effects of World War II. The image, filled with a warm, earthy color palette of orange, brown, and white, evokes a sense of energy and resilience. At the heart of the design are a group of determined people, their faces set with focus and determination, as they run in unison, each carrying a bottle of Bovril in their hands. The repeating design of the bottles and the running figures creates a dynamic and powerful visual, conveying the idea of unity and perseverance in the face of adversity. The background of the design features a stark, industrial landscape, with smokestacks and machinery silhouetted against the sky, symbolizing the trade and industry that kept the world moving during the war years. The use of bold, repeating lines and geometric shapes adds to the overall sense of strength and vitality. Bovril, a popular drink at the time, was known for its ability to provide energy and nourishment, making it a staple for soldiers and civilians alike during the war. The design cleverly incorporates this aspect of the product into the visual narrative, with the figures appearing energized and invigorated as they run, their bottles held aloft like symbols of hope and survival. Overall, this front cover design is a powerful and evocative representation of the spirit of the 1940s, a time of hardship and determination, when people came together to rebuild and move forward after the horrors of war.
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