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Fred Hoddinot, Berwick Street Market, London
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Fred Hoddinot, Berwick Street Market, London
Fred Hoddinot of Borovick Fabrics at his stall in Berwick Street Market, London. Date: 1957
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23429508
© A The John Turner Photographic Collection / Mary Evans AA The John Turner Photographic Collection / Mary Evans
1957 Berwick Customers Fabrics Fred Material Roll Salesman Seller Stall Trader
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EDITORS COMMENTS
In this black-and-white photograph from the 1950s, Fred Hoddinot, a charismatic trader from Borovick Fabrics, is seen in his element at his bustling stall in the heart of London's iconic Berwick Street Market. The year is 1957, and the vibrant energy of the market is palpable in the image. Fred, dressed in a crisp shirt and tie, exudes a warm and inviting smile as he engages with a group of customers. His hands are busy rolling out a length of fabric for one of them, while another browses through the rich array of textiles spread out on the table behind him. The atmosphere is lively, with the sound of lively banter and the bustle of activity all around. The scene is a testament to the rich tradition of textile trading in London's markets, which dates back centuries. Borovick Fabrics was a well-known name in the industry, and Fred's stall in Berwick Street Market was a popular destination for those in search of high-quality fabrics for their homes and wardrobes. The photograph captures a moment in time when the market was at the heart of London's cultural and commercial life. The hustle and bustle of the market, the friendly banter between Fred and his customers, and the rich array of fabrics on display all come together to create a vivid portrait of a bygone era. Today, this photograph serves as a reminder of the importance of traditional markets in our communities and the role they play in bringing people together. It also highlights the enduring appeal of textiles and the joy of discovering unique and beautiful fabrics, whether for sewing, upholstery, or simply for admiring their beauty. This photograph is a treasure trove of history, capturing a moment in time when Fred Hoddinot of Borovick Fabrics was at the height of his trade, surrounded by the rich tapestry of life at Berwick Street Market in London.
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