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Harrods advertisement 1939 - new escalators installed
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Harrods advertisement 1939 - new escalators installed
Advertisement for Harrods showing the Escalator Hall from entrance no. 5 door, Hans Crescent. Apparently, these twelve most modern escalators in the World...will take you comfortably and quickly to any floor you may require. Date: 1939
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Media ID 23095964
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Dec18 Department Escalators Harrods Modernisation Moving Retail Shopping Staircases Store
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EDITORS COMMENTS
Step into a world of modern convenience and elegance with this advertisement for Harrods Department Store from 1939. The image showcases the stunning Escalator Hall, located at entrance no. 5, Hans Crescent. At the time, these twelve escalators were hailed as the most modern in the world, offering shoppers a comfortable and swift means of transportation between floors. The advertisement exudes an air of sophistication and progressiveness, as Harrods proudly embraced the latest technological advancements to enhance the shopping experience. The sleek, curved design of the escalators, with their gleaming metal handrails and polished wooden treads, stands in stark contrast to the traditional staircases they replaced. The advertisement also highlights the spacious and airy atmosphere of the Escalator Hall, with its high ceilings and ample natural light flooding in through the large windows. The overall effect is one of grandeur and opulence, inviting shoppers to explore the various floors and discover the wide array of merchandise Harrods had to offer. As the holiday season approached, Harrods sought to attract customers with the promise of a hassle-free shopping experience, making the escalators a key selling point. This advertisement serves as a testament to Harrods' commitment to innovation and its dedication to providing its customers with the very best. The image is a fascinating glimpse into the past, offering a glimpse into the retail landscape of the past and showcasing the significant role that technology played in shaping the shopping experience.
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