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Votrix Vermouth advert with bar scene, 1943
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Votrix Vermouth advert with bar scene, 1943
Advertisement for Votrix Vermouth from the Second World War showing a bar filled almost exclusively with uniformed customers. Two men in the foreground, one in the Royal Navy, the other in the RAF, decide to treat themselves to a gin and Votrix. Why not? Carpe Diem. Date: 1943
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Media ID 23063006
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Alcohol Armed Drinks Forces May18 Vermouth Officers
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Amidst the backdrop of the Second World War, in the heart of a bustling British bar, two uniformed officers, one from the Royal Navy and the other from the RAF, take a moment to unwind with a well-deserved drink. The year is 1943, and the tension of war is palpable, yet in this moment, the weight of their duties is momentarily lifted. The scene is set with the warm glow of the bar's neon sign casting long shadows on the worn wooden floor. The men, weary from their service, raise their glasses in a toast to seizing the day - Carpe Diem. The table before them is adorned with an elegant bottle of Votrix Vermouth, its label proudly displaying the iconic brand's crest. The aroma of the vermouth wafts through the air, mingling with the scent of cigarette smoke and the faint sound of laughter and conversation. In this moment, the camaraderie and shared experience of the armed forces are on full display, as these brave men take a brief respite from the challenges of war. This evocative image, captured in 1943, serves as a poignant reminder of the human spirit and the importance of connection, even in the most trying of times.
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