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Two weeks sale on tailor-made womens clothing. Date: January 1918
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Two weeks sale on tailor-made womens clothing. Date: January 1918
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Media ID 23034396
© Illustrated London News Ltd/Mary Evans
Coats Items Jones Price Prices Reduced Sale Selection Tailored January Made
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Two Weeks Sale on Tailor-Made Women's Clothing: January 1918 Amidst the tumultuous backdrop of World War I, women continued to embrace the latest fashion trends, even as they took on new roles in the workforce and in society. This advertisement from January 1918 showcases a selection of tailor-made women's clothing, offering a two-week sale on reduced prices. The image features an elegant woman, dressed in a stylish Jones costume, holding up a long, tailored coat with a satisfied expression. The coat, with its fitted waist and full skirt, is a perfect example of the flattering, feminine silhouette that was popular during this era. The woman's outfit is completed with a hat and gloves, adding to her refined appearance. The advertisement boasts a "selection of the most beautiful and fashionable Jones costumes," including coats, suits, and dresses. The sale prices are prominently displayed, with savings of up to 50% on certain items. The advertisement also encourages women to "come and choose your favorite," emphasizing the personalized nature of tailor-made clothing. Despite the challenges of the war, women continued to prioritize their appearance and express their individuality through fashion. This advertisement serves as a reminder of the enduring power of fashion to bring joy and confidence, even in the most trying of times.
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