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Advert for D. Nicholson and Co. womens lawn tennis 1880
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Advert for D. Nicholson and Co. womens lawn tennis 1880
Advertisement for womens lawn tennis costume. Date: 1880
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Media ID 20158611
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EDITORS COMMENTS
Step into the world of grace and elegance with this stunning advertisement for D. Nicholson and Co.'s Women's Lawn Tennis Costume, dating back to 1880. The image captures the essence of Victorian fashion and the emerging trend of women's participation in sports. The model, dressed in the latest lawn tennis outfit, exudes confidence and poise. She wears a long-sleeved blouse with a high collar and a full, flowing skirt, both made of a light, breathable fabric ideal for the sport. A belted waist accentuates her figure, while a wide-brimmed hat shields her from the sun. Her white tennis shoes complete the ensemble, adding a practical touch to the elegant design. Lawn tennis, which originated in the late 19th century, was one of the first sports that allowed women to compete on equal terms with men. The adoption of appropriate attire was essential for their acceptance in the sporting world. D. Nicholson and Co.'s Women's Lawn Tennis Costume was a significant contribution to this movement, providing women with functional and fashionable clothing that enabled them to participate in the sport with comfort and style. This advertisement is a testament to the evolution of women's fashion and the growing influence of sports on Victorian society. It showcases the beauty and sophistication of the era while highlighting the importance of empowering women through sport and fashion.
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