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Masthead of The Sketch, October 1914
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Masthead of The Sketch, October 1914
Masthead showing British Marine watching a distant German Cavalry Patrol on a Belgian Road. And also four adverts for; Ronuk Sanitary Polish, Shoolbreds bedsteads, bedding, and quilts, Powers pure pot still whiskey and Cramer Pianos. Date: 1914
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Media ID 20162285
© Illustrated London News Ltd/Bubblepunk
Advertisements Adverts Attack Behind Belgian Cramer Masthead Outpost Pianos Polish Powers Rifle Sanitary Shoolbreds Title Watching Whiskey
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EDITORS COMMENTS
Masthead of The Sketch, October 1914: A British Marine Stands Vigilant at the Belgian Front This evocative masthead from The Sketch magazine, dated October 1914, captures the tense atmosphere of the early days of World War I. The central image shows a British marine, clad in a winter coat and peering through the leaves of a tree, keeping watch over a distant German cavalry patrol on a Belgian road. The ominous title, "The Great War," looms above, underscoring the gravity of the situation. Beneath the title, four advertisements from the era offer a glimpse into the daily life of the time. The first, for Ronuk Sanitary Polish, promises to keep surfaces "clean and germ-free," reflecting the heightened concern for hygiene during the war. The second, for Shoolbreds, offers a range of bedsteads, bedding, and quilts, suggesting a desire for comfort amidst the chaos of war. The third advertisement, for Powers pure pot still whiskey, invites readers to "take a drink," offering a moment of respite from the harsh realities of the battlefield. Lastly, an advertisement for Cramer Pianos, with the tagline "Music is the universal language," reminds us of the power of art and creativity to provide solace and inspiration. This masthead and its accompanying advertisements offer a fascinating snapshot of life during the First World War, showcasing the contrast between the harsh realities of war and the comforts and distractions of everyday life.
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