VISUAL DESCRIPTION
This is a vintage advertisement for Swissair, the former national airline of Switzerland. The ad features a stylized image of an airplane flying over a mountainous landscape, which likely represents the Swiss Alps. Above and below the central image are texts promoting the speed and quality of Swissair's services. The headline asks, "Are you pressed for time?" suggesting that choosing Swissair would be beneficial for those needing to save time while traveling. It highlights quick flight durations from London to various cities such as Zurich, Rome, Frankfurt, Copenhagen, Cairo or Tel Aviv or New York. Below this promotional message is further information on specific routes offered by Swissair at the time: "LONDON – SWITZERLAND" with services to Zurich, Geneva, Basel and Berne; also flights from Manchester to Zurich. Another route mentioned is "SWITZERLAND – NEW YORK, " available directly from Geneva or via Zurich with a stopover in Frankfurt. At the bottom of the ad in bold letters it says “Fly SWISSAIR you’ll enjoy it” followed by their address in London and mentions other locations where they are based - Manchester and Glasgow. Overall this advertisement emphasizes convenience, punctuality ("good times and on time"), comfort ("Swiss hospitality is too good for that"), and enjoyment when flying with Swissair.

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