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13821902
Wall Art and Photo Gifts from Mary Evans Picture Library
13821902
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32275832
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the Avro Shackleton aircraft, emphasizing its long-range capabilities and reliability. The ad features bold text that reads "For Four Engine Safety" along with an illustration of the Avro Shackleton airplane in flight. The caption within the image states: "1000 MILES TO GO. . . Patrolling thousands of square miles of lonely sea has lost much of its former element of chance, especially when a four-engined maritime reconnaissance bomber like the Shackleton takes over. It must be more than just 'good' to meet operational requirements like these: it's still got to have power reserve even on three engines; still maintain very high standards for crew comfort; possess reliability as never before was asked from land-based aviation (often under fierce climatic conditions); and above all, give top fighting efficiency for the many different roles (anti-submarine warfare included) demanded by modern Coastal Command long range duties. With such claims as standard. . . surely local reputations are not alone sufficient proof of forecasting universal fame for the Maritime version ships of the Royal Navy and Merchant Marine. " At the bottom, there's also branding information stating "AVRO A. V. ROE & COMPANY LIMITED, MANCHESTER, " indicating that this company produced or marketed this aircraft. It should be noted that this advertisement is likely from several decades ago given its design style and reference to Coastal Command operations which were particularly relevant during periods such as World War II and Cold War years when maritime patrol was crucial. The Avro Shackleton itself was a British long-range maritime patrol aircraft used by the Royal Air Force (RAF), developed by Avro from their famous Lancaster bomber after World War II.
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