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13829321
Wall Art and Photo Gifts from Mary Evans Picture Library
13829321
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32284368
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for "Serrate COX RIVETS and DISTANCE TUBES" by General Aircraft Limited. The ad features an illustration of two characters, a man in a suit holding what appears to be a rivet box labeled "Cox's Serrate Rivets, " and a woman carrying what seems like an oversized serrated rivet. Both are standing on grass with clouds in the background, suggesting an outdoor setting. Above them flies an aircraft, which emphasizes the aviation connection of the product being advertised. The text includes dialogue between 'Daily Distance Tube' and 'Robert Rivet, ' playfully personifying the products as they compliment each other's appearance and function. The bottom section of the image highlights that these products are available from factories in five counties, underlining their widespread availability within certain regions. This style of advertising reflects mid-20th-century graphic design sensibilities with its combination of industrial promotion and whimsical character interaction.
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