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13832621
Wall Art and Photo Gifts from Mary Evans Picture Library
13832621
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32287604
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the British Nieuport General Aircraft Co. , featuring an illustration of St. Michael, who is labeled as the "Ace of Aces. " The image depicts St. Michael in armor, with wings and a halo, triumphantly holding a sword aloft while standing atop what appears to be a defeated dragon or demon. Behind him are banners and clouds that give the impression of height and grandeur. The text accompanying the image describes St. Michael as the accepted patron saint of all aviators but humorously notes that he does not have an official pilot's license number 1, despite being considered the supreme ace among flying men due to his mythological battles against evil forces represented by dragons—the opponents being well-known symbols in Christian iconography for Satan or evil. The ad cleverly uses this allegory to suggest that just like St. Michael represents victory over adversity through skillful combat, their aircraft embody superior flying capabilities—hence why they chose his image to represent their trade interests. Below this illustrative centerpiece is the bold name "NIEUPORT" followed by smaller text indicating it's from "General Aircraft Co. " along with an address: Langton Road, Cricklewood, London NW2. This suggests that at one time there was an aircraft manufacturing company named Nieuport operating out of London which sought to align its brand with heroic imagery and virtues associated with aviation excellence during what would likely be early aviation history when such advertisements were common means of promoting products and services related to flight.
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