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13833676
Wall Art and Photo Gifts from Mary Evans Picture Library
13833676
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32288344
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the Desford light airplane, presented by Reid and Sigrist Ltd. , based in Desford, Leicestershire. The image prominently features the aircraft mid-flight with its registration number G-AGOS visible on the fuselage. Below the photo is bold text that reads "For complete flying training the DESFORD sets a new world standard in light aeroplanes. " The ad highlights several selling points of this particular model, emphasizing its economy of operation and maintenance as set by new standards important to both civil use and military training (specifically mentioning its suitability for RAF use). It boasts about fuel efficiency, ease of control under all weather conditions, and robustness—claiming it can withstand strenuous usage. Additionally, performance specifications are listed on the right side: - High-speed cruising at 130 m. p. h. - Maximum speed level at 162 m. p. h. - Cruising range at 435 miles - Rate of climb at 1, 050 ft. /min. - Service ceiling at 17, 300 ft. The advertisement concludes with an invitation to request full details from Reid & Sigrist Ltd. , reinforcing their brand identity with a signature-style logo.
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