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13834187
Wall Art and Photo Gifts from Mary Evans Picture Library
13834187
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32288900
© Aviation Ancestry
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VISUAL DESCRIPTION
The image features a vintage advertisement with the headline "83, 000 tons on a runway by nature!" It emphasizes the natural advantage of water as an ideal runway material for large flying boats. The ad points out that water is unsinkable and never wears out or needs resurfacing, unlike traditional concrete runways. A black-and-white photograph of a large ship at sea dominates the upper portion of the ad, illustrating the vastness and durability of water as a surface. Below this photo is text further explaining the benefits provided by nature free of charge and mentions that Saunders-Roe Ltd's "Princess" flying boats only displace some 140 tons but could take off with much more weight than even few existing concrete runways in the world could support. At the bottom, there's an illustration of one such flying boat along with text identifying "Saunders-Roe LTD" followed by addresses in Osborne - East Cowes - Isle of Wight. This suggests that Saunders-Roe was promoting their expertise in building aircraft capable of taking off from and landing on water surfaces, leveraging natural resources to overcome engineering challenges associated with heavy aircraft.
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