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13835158
Wall Art and Photo Gifts from Mary Evans Picture Library
13835158
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32290044
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Simmonds Aircraft Ltd, promoting the "Simmonds 'Cirrus-Spartan'" as the world's most economical aircraft. The ad features an illustration of a complex and cumbersome-looking car with multiple wheels stacked on top of each other, asking the viewer if they would tolerate such a design. It suggests that just as modern motorists wouldn't accept an overcomplicated vehicle, aviators should not accept aircraft with unnecessary complexity. The caption emphasizes that "MULTIPLICITY OF PARTS MEANS EXPENSE AND LOSS OF FLYING TIME, " highlighting the benefits of simplicity in aircraft design. The interchangeable features of their £620 Cirrus-Spartan are touted as making it economically superior. Below this main message, there's additional information including the price (£620), company name (Simmonds Aircraft Ltd. ), and contact details with an address in Southampton and a phone number (Woolston 287). There's also mention of O. G. Simmonds Esq. , who holds several titles including B. Sc. , A. M. I. C. E. , M. Inst. C. E. , D. S. O. , M. C. , D. F. C. , Late R. A. F. —indicating his qualifications and military service background. The quote from "Stanhope Sprigg in 'Aeroplane & General, '" which reads "The modern motorist would be indignant were he required to carry four spare wheels, each specially designed for its own hub, " serves to reinforce their point about efficiency by drawing parallels between aviation and common automotive standards at that time.
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