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13850182
Wall Art and Photo Gifts from Mary Evans Picture Library
13850182
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32294448
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "COMPLETE ELECTRIFICATION for all ground and airborne equipment" by the General Electric Co. Ltd. , also referred to as G. E. C. The ad features an illustration of a propeller-driven airplane in flight, angled diagonally across the page to emphasize motion and progress. Below the bold headline are additional texts that suggest G. E. C. 's ability to fulfill any electrical needs, whether it's heating, ventilation, cooking appliances or lighting solutions both on the ground and in aircraft. The advertisement promotes various products such as cookers, refrigerators, Osram lamps (a brand name associated with light bulbs), generators, radio equipment and complete airport lighting equipment. It emphasizes their expertise by inviting potential customers to consult the G. E. C Aeronautical Advisory Service. At the bottom of the ad is a note indicating that General Electric Co. Ltd will be exhibiting at an S. B. A. C display—presumably referring to an event organized by The Society of British Aerospace Companies or its historical equivalent. The style of typography and design suggests this ad could be from around mid-20th century when electrification was becoming widespread in industrial applications and consumer goods post World War II era.
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