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13851662
Wall Art and Photo Gifts from Mary Evans Picture Library
13851662
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32295122
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for "The Decca Navigator, " an electronic navigation aid system. At the top, bold text reads "The Decca Navigator" with a stylized compass logo above it. Below this header, there's an illustration showing ships and planes superimposed over a grid pattern that represents the fixed pattern of ground stations' wireless signals. Underneath the illustration, the caption "Instantaneous direct reading" introduces the main selling point of The Decca Navigator system. The body text explains how synchronized wireless signals from ground stations create a fixed pattern on which navigators can rely for precise positioning during travel by sea or air. It emphasizes that using The Decca Navigator allows ships and planes to maintain their course throughout voyages with unparalleled accuracy compared to other methods available at that time. It also mentions that this technology ensures safety even in adverse weather conditions or when navigating through complex currents or altitudes, as it eliminates complicated calculations and computations typically required for manual navigation. At the bottom of the ad is additional information about "The Decca Navigator Company, Limited, " including its address at 1-3 Brixton Road, London, S. W. 9. , and its phone number KEInance 3311. Overall, this advertisement promotes confidence in advanced maritime and aerial navigation facilitated by The Decca technology during what appears to be mid-20th century based on typography and design style.
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