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13852498
Wall Art and Photo Gifts from Mary Evans Picture Library
13852498
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32295286
© Aviation Ancestry
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VISUAL DESCRIPTION
This image is a vintage advertisement for Marconi's wireless telegraph equipment. The ad highlights the use of Marconi's medium and short-wave transmitting and receiving equipment, Type A. D. 37/38, on Empire Airways' new aircraft for Qantas Empire Airways Limited (for Singapore-Brisbane) and South African Airways. The text details the successful implementation of this technology by noting that Marconi Company engineers accompanied flights from Europe to South Africa, achieving excellent results in wireless work during these trips. It lists specific achievements such as over 600 miles regularly covered by medium-wave telegraphy, over 1, 200 miles two-way for short-wave telegraphy, and various distances for between machines communication and 'homing' capabilities at different locations like Athens, Kisumu, Salisbury (Rhodesia), and Creunstadt. At the bottom right corner of the advertisement is an image showing part of the Marconi equipment Type A. D. 37/38 with "Homing" attachment installed in an aircraft used by South African Airways. The ad concludes with a bold statement asking "Why experiment?—consult MARCONI, " suggesting that consulting with Marconi would eliminate the need for experimentation due to their proven expertise in wireless communication technology. The company address listed is Electra House, Victoria Embankment, London. Overall, this advertisement emphasizes reliability and technological prowess associated with Marconi's products during an era when long-distance air travel was still developing its infrastructure for communications.
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