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13853210
Wall Art and Photo Gifts from Mary Evans Picture Library
13853210
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32295924
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement by Standard Telephones and Cables Limited, promoting their new short wave radio transmitter and receiver, Type ATR. 3. The ad features an image of the equipment at the top with two separate units: one appears to be the transmitter with various dials and switches, while the other seems to be the receiver with its own set of controls. Below this image, there's a list highlighting key features of this state-of-the-art (for its time) technology: 1. "The complete equipment weighs less than 70 lbs. " 2. "It operates on any two set frequencies between 3 MHz and 18 MHz. " 3. "Built-in wave change ensures instant change over during flight by means of a single switch. " 4. "Remote control from pilot's cockpit. " 5. " (Power from wind-driven generator or accumulator. )" 6. "A fixed aerial is employed. " At the bottom, it mentions that this equipment is particularly suited for fitting in aircraft and emphasizes its reliability under all conditions due to rigorous testing procedures including vibration tests at the National Physical Laboratory. Finally, it includes contact information for Standard Telephones and Cables Limited located in London along with their sales representation in Australia. The overall impression given by this advertisement is that Standard was offering cutting-edge communication technology designed specifically for aviation use during an era when such advancements were critically important for navigation, safety, and operational efficiency.
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