13853638

Wall Art and Photo Gifts from Mary Evans Picture Library

13853638

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32296446

© Aviation Ancestry

VISUAL DESCRIPTION
Vintage advertisement for "Gossamatex" men's shirt, emphasizing health, comfort, and durability. The ad features an image of a long-sleeved, striped shirt with the claim that it is the lightest, thinnest and fastest-drying material available. It boasts about its ability to let the body breathe while providing sufficient protection in hot climates. The price is listed as 3/11 with double cuffs costing extra and a weight specification of 5½ ounces. The text criticizes impermeable undergarments that cause condensation like a waterproof layer does. It concludes by promoting Gossamatex's porous nature which prevents hardening of the body due to sweat retention and makes the wearer less susceptible to colds. Below this description is the brand name T. M. Lewin prominently displayed along with their address at 39 Panton Street Haymarket S. W. I. , noting it as their only address. The bottom right corner indicates T. M. Lewin & Sons Ltd. 's establishment year as 1898 alongside their trademark registration details for Gossamatex in both Great Britain (No. 543237) and U. S. A by T. M. Lewin.

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