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13853660

13853660


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Mary Evans Prints Online

Wall Art and Photo Gifts from Mary Evans Picture Library

13853660

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32296492

© Aviation Ancestry


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> Europe > United Kingdom > England > London > Transport > Aviation > Related Images

> Mary Evans Prints Online > New Images July 2023


VISUAL DESCRIPTION
This is a vintage advertisement for the "Schneider Rotor" watch, featuring endorsements from three famous sportsmen of the time. The ad emphasizes that these athletes insist on using this particular brand of watch due to its reliability and precision. Each sportsman is depicted wearing headgear relevant to their sport: an aviator's cap and goggles, a racing motorist's helmet and goggles, and what appears to be a swimmer or diver with similar protective eyewear. The text promotes the Schneider Rotor Watch as essential equipment for sportsmen—airmen, racing motorists, swimmers—and claims that they know it never fails under strenuous conditions. It highlights features such as being waterproof, having no glass to break, and containing 15 jewels in its movement. The offer includes purchasing the watch for £5 with order (which was considered quite affordable at the time) along with terms like "Yours for £5, " suggesting accessibility to potential buyers. There are also guarantees mentioned alongside instructions on how customers can place orders through mail by sending coupons or cash-on-delivery options. At the bottom left corner of the image is one model of the Schneider Rotor Watch displayed next to some technical specifications about its build quality including references to rolled gold cases and solid leather straps. The address provided at the bottom right indicates that this company was based in London at New Oxford Street. A phone number is also given which suggests that telephone ordering might have been an option as well. Overall, this image captures a piece of early 20th-century marketing aimed at associating high-endurance sporting activities with a durable timepiece product.

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