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13853746
Wall Art and Photo Gifts from Mary Evans Picture Library
13853746
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32296612
© Aviation Ancestry
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VISUAL DESCRIPTION
This is an advertisement for "Dunhill's Aviation Coat" from the early 20th century. The ad features a black-and-white illustration of a pilot wearing the advertised coat, with goggles resting on his cap, suggesting readiness for flight. The text emphasizes the quality and practicality of the coat, noting endorsements by many aviators and highlighting its weather-resistant properties. It boasts about the soft yet strong leather material that ensures comfort without sacrificing durability. The ad lists three different styles with corresponding prices: one at 6 guineas, another with Angora fur peccary fleece at 7 guineas, and a lined version with lap fur collar priced at 12 guineas. Below this information are details of Dunhill's Ltd. , including their address at 2 Conduit St. , London; additional locations in Euston Rd. , Glasgow, and Manchester; emphasizing their presence as a reputable retailer during that era. The overall design reflects advertising styles typical of its time period, focusing on product features and reliability to appeal to potential customers interested in aviation apparel—a niche but growing market during the early days of flight.
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