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13853820
Wall Art and Photo Gifts from Mary Evans Picture Library
13853820
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32296754
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Y-Front men's underwear, emphasizing its scientific design and suitability for men on active service. The ad features an illustration of a man wearing the Y-Front underwear, with his back turned to us and head looking over his shoulder. There are two inset images: one shows the underwear itself with its distinctive Y-shaped front opening; the other depicts a soldier in uniform, suggesting that this product is particularly suited for military personnel. The text highlights various selling points such as comfort, support, warmth without weight, freedom from chafing, and ease of laundering. It also includes testimonials from satisfied customers who praise the product's quality and performance. At the bottom of the advertisement are details about different styles available (vests, shorts, midways, longs) along with sizes and prices in British pounds. The company responsible for manufacturing these undergarments is Lyle & Scott Ltd. , based in London S. W. I. , England. The overall layout combines textual information with visual elements to convey durability, practicality and innovation associated with Y-Front undergarments during what appears to be an era when functionality was paramount—likely around wartime periods when utility clothing was common due to fabric rationing and functional needs of servicemen.
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