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13854405
Wall Art and Photo Gifts from Mary Evans Picture Library
13854405
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32297598
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Weybridge 'S' Covering, presented in a vertical black-and-white format. The ad emphasizes the themes of "Safety, " "Strength, " and "Service" with these words spiraling into the center around an illustration that appears to be a cross-section of an aircraft propeller blade. At the top, bold text reads "WEYBRIDGE 'S' COVERING. " Below this headline, there's an image of what seems to be a sectioned view of a covered propeller blade with labeled parts such as fabric, dope (a type of lacquer used on fabric-covered aircraft), and wood. The accompanying text claims that Weybridge 'S' Covering is "undoubtedly the finest finish available for wooden propellers. " The body copy praises both Weybridge 'S' Covering and the Weybridge Propeller as superior products known for their strength and durability. It mentions that together they make “the toughest, longest-lived equipment” possible. Further down, it states that the covering gives extra strength while still maintaining its serviceability over prolonged use without maintenance. It boasts about resisting abrasion and says it stands out through constant flying in adverse weather conditions—described metaphorically as “smiling through moisture barrage in the worst conditions. ” At the bottom portion of this ad is information about THE AIRSCREW CO. , & JICWOOD LTD. , located in WEYBRIDGE, SURREY. Contact details are provided including telephone number ("Weybridge 1600") and telegrams ("Airscrewco Weybridge"). Additionally mentioned are some product offerings like Fixed Pitch Propellers, Variable Pitch Airscrews etc. , along with services such as stress analysis consultancy for aircraft construction. Overall, this advertisement aims at promoting reliability and quality assurance associated with aviation products during an era when such attributes were critical selling points due to safety concerns inherent to early flight technology.
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