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13855375
Wall Art and Photo Gifts from Mary Evans Picture Library
13855375
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32298624
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring the Avro Ashton, an aircraft designed for high altitude research. The image prominently displays the plane in flight against a clouded sky background, emphasizing its sleek design and aerodynamic shape. Below the aircraft, text highlights that it is equipped with "PREN" BICC Aircraft Cables for all electrical services under strenuous flying conditions. This suggests that the cables are specifically engineered to withstand challenging environments typically encountered during high-altitude research missions. The bottom portion of the ad contains branding information: "B. I. Cables", indicating British Insulated Callender's Cables Limited as the company responsible for manufacturing these specialized cables. Their address at Norfolk House, Norfolk Street, London W. C. 2 is provided, anchoring this piece of advertising firmly in its historical context. Overall, this caption captures both technical aspects of aviation technology and serves as a historical document reflecting past advancements in aerospace engineering and marketing practices.
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