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13855448
Wall Art and Photo Gifts from Mary Evans Picture Library
13855448
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32298698
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the British-built "B. L. I. C. " Magneto, showcasing its design and engineering features. At the top of the image, ornate lettering spells out "B. L. I. C" surrounded by decorative floral patterns. Below this header is an illustration of a magneto—a critical component in early internal combustion engines—centered within an oval frame. The detailed drawing highlights the robust construction and complex assembly of the device. The background behind the oval contains two smaller circular emblems on either side, possibly representing company seals or certifications. Above these emblems and within the upper part of the oval frame is a faint scene depicting what appears to be a bridge over water with industrial structures in the distance, perhaps symbolizing modern infrastructure and technological progress. Below everything else at bottom-center lies textual information that emphasizes key selling points: dustproof and waterproof qualities, easy accessibility for maintenance, reliability without noise or complexity due to having no external contacts. It also includes an invitation to write for their catalogue—an indication that this ad likely dates back to before widespread use of telephones or internet for business inquiries—and provides addresses in Chiswick Road, Acton (London), England; New York City; Paris; Berlin; Sydney; Toronto; Milan. Overall, it's clear that this image was designed not only to inform potential customers about product specifications but also to convey a sense of sophistication and reliability associated with British engineering during that era.
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