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13856281
Wall Art and Photo Gifts from Mary Evans Picture Library
13856281
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32300022
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This image features a vintage advertisement for B. W. P. (British Wire Products Ltd. ), showcasing an assortment of control cables, fittings, and related components bursting through a paper-like surface. The items are arranged to resemble a bouquet or explosion of mechanical parts, emphasizing the variety and complexity of products offered by the company. Central in the composition is the bold logo "B. W. P. " with text around it that reads: "Aircraft & Automobile Controls Cables. " Below this central graphic element, there's additional text providing context about the products: "A few examples of the many outstanding B. W. P. controls, fittings and cables used today on a wide range of automobiles and aircraft. . . B. W. P have a fitting answer to your control problems. " This suggests that their offerings are solutions-oriented for industries requiring precise mechanical controls. The overall design uses contrast effectively with metallic elements against a solid blue background to draw attention to both their product line and brand identity. It conveys an industrial aesthetic aligned with mid-20th-century advertising styles focused on functionality and reliability in manufacturing sectors such as automotive and aerospace engineering.
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