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13856600
Wall Art and Photo Gifts from Mary Evans Picture Library
13856600
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32300412
© Aviation Ancestry
VISUAL DESCRIPTION
Echoing themes from earlier advertisements, this graphic plays with bold typography featuring "D" prominently alongside imagery associated with reliability—the Dagenite battery itself—and innovation represented by the silhouette of a de Havilland airplane. This layout serves dual purposes: reinforcing brand identity through letterform branding while simultaneously affirming product ubiquity within de Havilland’s fleet. Such visuals would have been compelling during an age where air travel was becoming increasingly accessible yet still retained much romantic allure; thus connecting everyday consumers’ aspirations with tangible products like specialized batteries could be seen as both aspirational marketing and practical promotion.
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