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13858536
Wall Art and Photo Gifts from Mary Evans Picture Library
13858536
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302460
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Exide Aircraft Batteries, featuring the tagline "Exide flies in the Bristol Freighter. " The ad emphasizes that Exide batteries are used exclusively in another versatile British aircraft, the Wayfarer. It highlights that most of Britain's leading aircraft manufacturers at the time chose Exide as their initial equipment due to its promise of better performance with greater capacity and longer life. The bottom half of the advertisement lists various aircraft models equipped with Exide batteries, along with names presumably representing pilots or endorsements from individuals associated with those planes. The list includes both military and civilian aircraft types. At the very bottom, there's information about the manufacturer: "THE CHLORIDE ELECTRICAL STORAGE COMPANY LIMITED EXIDE WORKS, CLIFTON JUNCTION, NR. MANCHESTER. " The design features bold typography overlaid on what appears to be a torn piece of paper or fabric to create an impactful visual message about reliability and trust in aviation contexts.
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