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13858838
Wall Art and Photo Gifts from Mary Evans Picture Library
13858838
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302842
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement featuring an illustration and a poem. The image depicts a whimsical underwater scene where a crab, drawn with exaggerated features and human-like expressions, moves sideways across the ocean floor while peering at something off to the side. Above the crab floats a smiling lobster, which appears to be suspended in water and looking down at the crab with amusement. The caption above reads "THE CRAB" followed by a short verse: "Sideways goes the crusty crab Never just fore and aft. Peering for something new to nab No wonder the lobster laughed. " Below this poetic description is text that seems to relate the movement of crabs to an endorsement of FBC ball and roller bearings. It includes an asterisked note suggesting that these bearings are silent, efficient, and reduce friction—implying they enable smooth motion similar to how crabs move effortlessly sideways. At the bottom of the ad is "FBC" in bold letters along with "TRADE MARK, " indicating it's branding for Fischer Bearings Company Ltd. , Wolverhampton. This company was associated with British Timken Ltd. , as mentioned in smaller print below their name. Overall, this advertisement creatively uses marine life imagery and playful poetry to promote industrial products by drawing parallels between natural movements and mechanical efficiency.
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