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13860424
Wall Art and Photo Gifts from Mary Evans Picture Library
13860424
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32304344
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Hoffmann Ball & Roller Bearings, produced by The Hoffmann Manufacturing Co Ltd based in Chelmsford, Essex. The ad features an image of a precision-engineered bearing at the top, accompanied by text that emphasizes the quality and reliability of Hoffmann bearings even under the demanding conditions of wartime use. It suggests that their experience during war has only reinforced their commitment to maintaining supremacy through increased production. The central part of the ad contains bold text "Ordeal by Battle, " implying that their products are tested through rigorous conditions akin to battle. Below this dramatic heading is an illustration depicting what appears to be artillery or a cannon firing, symbolizing the harsh environments where these bearings prove their mettle. At the bottom, there's another mention of "HOFFMANN BALL & ROLLER BEARINGS" along with an illustration showing one such bearing being manufactured or inspected with precision tools, reinforcing the message of quality and attention to detail. The company's name and location are prominently displayed as well. Overall, this advertisement conveys a strong message about product resilience and reliability using wartime imagery to highlight durability and performance under pressure.
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