13860530

Wall Art and Photo Gifts from Mary Evans Picture Library

13860530

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32304438

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > England > Warwickshire > Nuneaton

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
The image is a black and white advertisement emphasizing the importance of teamwork, featuring an illustration of four acrobatic figures stacked on top of each other in a gravity-defying balance act. The top three figures are upside-down with their hands planted firmly on the ground, while the bottom figure stands upright with arms confidently akimbo. Each figure wears a leotard with stars and stripes, resembling traditional circus performers' attire. Atop the image is the phrase "It's quite simple, really. . . " followed by large text stating "thanks to team-work. " The ad copy highlights how effective collaboration can simplify complex problems and achieve results that might be impossible for individuals working alone. It praises the collective effort over solitary genius and credits teamwork for solving many industry-related issues. Below this description is another statement reinforcing the message: "We too, make things easy in the air, " tying back to their product or service related to compressed air equipment. At the bottom right corner is information about Hyumatic Engineering Co. , Ltd. , located in Nuneaton, Warwickshire—the company responsible for this advertising message. Overall, this vintage advertisement uses visual metaphor and textual narrative to promote its brand philosophy centered around teamwork and efficiency provided by its products or services in compressed air systems.

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