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13860812
Wall Art and Photo Gifts from Mary Evans Picture Library
13860812
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32304598
© Aviation Ancestry
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VISUAL DESCRIPTION
Employing an analogy between selective breeding in animals and meticulous engineering processes at Jablo Propellers Limited, this creative advertisement presents pedigree breeds alongside one sleekly designed blade—an indirect assertion that just like thoroughbreds are bred for excellence over generations so too are their propeller blades perfected through years of continuous development. With images representing strength (the bull), agility (the greyhound), stability (the horse), and reliability (the chicken), this advert suggests that each attribute has been engineered into every single blade produced by them—a clever marketing strategy linking natural selection with precision manufacturing.
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