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13861097
Wall Art and Photo Gifts from Mary Evans Picture Library
13861097
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32305080
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for KLG Sparking Plugs, featuring an illustration that highlights the reliability and endurance of their product. The ad showcases two airplanes: one labeled "Mercury" which represents the aircraft that made the journey, and another with "K. L. G. " on its side representing those that did not fly. Above the Mercury plane, text reads "128 KLGs went to New York, " indicating that 128 KLG spark plugs were used in this particular flight. Below it states "and back, " suggesting a successful round trip. In contrast, below an image of a stationary airplane with a large spark plug graphic beside it, text says "72 KLGs stayed at home, " implying these parts were not utilized but could have been relied upon if needed. At the bottom left corner is bold text saying “K. L. G Sparking Plugs, ” which is likely emphasizing the brand name of the product being advertised. The overall message seems to be about demonstrating confidence in their sparking plugs' performance during long-distance flights by highlighting their use in aviation achievements. The fine print beneath provides additional context stating: "'Mercury, ' the upper component of this Air Liner Composite Aircraft 'Mayflower & Mercury, ' was fitted throughout with standard type F. K. G. /2 sparking plugs for her double Atlantic crossing. " Finally, there's information about where they are located: “K. L. G SPARKING PLUGS LIMITED PUTNEY VALE LONDON S. W. 15. ”
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