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13861261
Wall Art and Photo Gifts from Mary Evans Picture Library
13861261
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32305366
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "OLEO" brand spark plugs, featuring bold text at the top that reads "NO MISSING, " suggesting reliability and consistent performance. The central image depicts a pilot in an open cockpit biplane, aiming a giant spark plug as if it were a machine gun, symbolizing the product's precision and power with the tagline "PERFECT FIRING. " Below this graphic are claims about OLEO being the world's premier sparking plugs and testimonials to their effectiveness in all types of engines—Rotary, Radial or Stationary. The ad includes contact information for LEO RIPAULT & CO. , located on Poland Street in London, along with telephone and telegraphic details. Additionally, there is an invitation to investigate Oleo 1 (presumably one of their products) by request. The design elements reflect early-to-mid 20th-century advertising styles with its monochromatic color scheme and dramatic illustration style aimed at capturing attention and conveying strength and technological prowess.
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