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13862228
Wall Art and Photo Gifts from Mary Evans Picture Library
13862228
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32306488
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VISUAL DESCRIPTION
This is a vintage advertisement for "Metalastik Couplings" by Metalastik Ltd. , Leicester. The ad features an illustration of the simplest form of flexible coupling designed to transmit rotary movement, which is shown at the top. Below are two different types of couplings with detailed drawings: on the left, the 'ZPU' type and on the right, the 'ZVS' type. Both have vanes that allow for flexibility beyond a certain deflection angle and can accommodate angular and parallel misalignment. The text explains that these couplings use a rubber-to-metal weld permitting heavy loads to be transmitted with torsional cushioning over an appreciable angle. Noted is their ability to withstand uniform stress due to their Y-section design. These components are versatile in application, suitable for various industrial purposes, compatible with natural or synthetic rubber of varying degrees of flexibility, and workable with ordinary metals including light alloys. The advertisement emphasizes that Metalastik couplings are particularly valuable in damping out torsional vibrations where other methods have failed, highlighting their specialized utility in challenging mechanical contexts. The company's name and location are prominently displayed at the bottom as part of its branding strategy.
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