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13862250
Wall Art and Photo Gifts from Mary Evans Picture Library
13862250
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32306508
© Aviation Ancestry
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VISUAL DESCRIPTION
This vintage advertisement showcases the importance of good lighting in industrial production, with a focus on aviation. The image features a squadron of Vickers Supermarine Spitfire fighters, iconic British aircraft from World War II, flying in formation against the backdrop of an illuminated heart symbolizing 'the Heart of PRODUCTION.' This clever visual metaphor emphasizes that just as precision and clarity are vital for successful aerial operations, so too is proper lighting essential for efficient manufacturing processes. The ad promotes METROVICK and COSMOS LAMPS by Metropolitan-Vickers Electrical Co. Ltd., suggesting that their products are at the core of productivity. With its headquarters listed at Number One Kingsway, London, W.C.2., this piece not only serves as a marketing tool but also as a historical reference to Britain's wartime industry.
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