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13862528
Wall Art and Photo Gifts from Mary Evans Picture Library
13862528
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32306716
© Aviation Ancestry
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VISUAL DESCRIPTION
This is an image of a vintage advertisement for Palmer Aircraft Brakes. At the top, it reads "WHAT OTHERS THINK OF PALMER AIRCRAFT BRAKES" in bold letters. Below this headline is the name and address of the Société Aéronautique Francaise, indicating that they are endorsing or providing a testimonial about Palmer's product. The body of the text appears to be a letter from Avions Dewoitine (an aircraft manufacturer) addressed to The Palmer Tyre Ltd at their London address. The date on the letter is July 4th, 1930. In this correspondence, translated into English as indicated by "TRANSLATOR (Anglais), " Avions Dewoitine expresses satisfaction with Palmer's latest pattern oil control brake wheels after having tested them on one of their aircraft models—the Dewoitine D-27—which was introduced into service in Switzerland. The company praises both the equipment supplied by Palmer and its performance from both control and efficiency standpoints. They conclude by expressing intent to make known their good opinion of these brakes whenever possible. At the bottom of the advertisement are words reinforcing brand identity: "Palmer Wheels, Tyres and Brakes for Safety and Efficiency. " This suggests that beyond just brakes, Palmer also offers wheels and tyres as part of its aviation product line-up focused on reliability and performance enhancement.
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