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13863444
Wall Art and Photo Gifts from Mary Evans Picture Library
13863444
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32307406
© Aviation Ancestry
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VISUAL DESCRIPTION
This image appears to be a vintage advertisement for Rotax, a company specializing in electrical equipment for aircraft. The main body of the ad features an expansive sky with varying shades of turquoise and white clouds spread across the lower half. Soaring high above the clouds is an airplane, depicted as a small silhouette against the vastness of the sky, emphasizing altitude and perhaps suggesting reliability or performance at high altitudes. The text "ROTAX - THE HIGH ALTITUDE MASTER" is prominently displayed diagonally across the middle section in large capital letters that follow the perspective lines towards the plane, reinforcing Rotax's association with aviation excellence. In addition to this central message, there's also a logo inset on the bottom left corner showing what looks like an illustration of a magnet inside a circle with text around it reading "Rotating Magnet Twelve Cylinder Magneto ROTAX LIMITED". This suggests that one of their products might be rotating magnet magnetos for twelve-cylinder engines. Below this inset logo is bold text stating "ROTAX ELECTRICAL EQUIPMENT FOR AIRCRAFT", which serves as both an affirmation of their industry focus and possibly their unique selling proposition (USP). Lastly, we see address information provided at very bottom: "WILLESDEN JUNCTION. LONDON. N. W. 10, " indicating where Rotax was located when this advertisement was produced. Overall, this image conveys themes of technological expertise in aviation equipment manufacturing during what seems like an earlier era due to its retro design style.
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