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13863598
Wall Art and Photo Gifts from Mary Evans Picture Library
13863598
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32307712
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Rotax electrical systems, highlighting the "Increased Payload, Higher Utilisation" aspect of their products. The ad features a detailed cutaway illustration of an aircraft generator or alternator, showcasing its internal components and design intricacies. Key features listed include a braided conductor, high current densities, oversized insulation, first equipment carrier to embody operating from a constant voltage of 28V, and simplified control. The text emphasizes that the design offers a high power-to-weight ratio and increased unit serviceability—two important factors contributing to the successful operation of the De Havilland "Comet. " This reference suggests that this particular model was used in early jet airliners. The ad positions Rotax as an innovator in electrical system development for aircraft with an aim to achieve greater payloads. At the bottom of the image is branding for Rotax with their logo and tagline: "Complete Electrical Systems and Equipment for Aircraft, " along with addresses indicating locations in Willesden Junction (London), England; Ringwood (Hampshire), England; Melbourne (Victoria), Australia; indicating international presence during the time this advertisement was published.
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