13864196

Wall Art and Photo Gifts from Mary Evans Picture Library

13864196

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32308274

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement for Geo. Salter & Co. Ltd. , emphasizing their specialization in manufacturing springs. The top half of the image shows an illustration of two scenes: on the left, a man proudly displays a large spring encased in glass on a wall, suggesting its high quality or importance; on the right, another man carrying several springs looks enviously at an "Enquiries" office labeled "Salter, " regretting not having visited there first as indicated by his thought bubble saying, "Should have come here at first of course. " Below these illustrations is text that reads: "Did you ever see a spring in a glass case before? But this is a very special spring, made by Salter to do a very special job and the man Salter made it for was so pleased, he said, 'It deserves to be put in a glass case. ' So Salter gave him a glass case. " This narrative suggests that Salter's custom-made springs are held in such high regard that they are display-worthy. The bottom part includes additional promotional text stating what trouble one could save by going directly to Salter for any type of spring needed and invites readers to write for their handbook on springs. It also features an image of one of their robust-looking metal coil springs with the slogan “See SALTER FIRST FOR SPRINGS” boldly stated above it. Finally, the company's name and location—Geo. Salter & Co. Ltd. , West Bromwich—are provided at the bottom as contact information.

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