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13866482
Wall Art and Photo Gifts from Mary Evans Picture Library
13866482
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32312404
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This is a vintage advertisement for Serck Radiators Ltd. , featuring two contrasting images to emphasize the evolution from ancient to modern technology. The top half of the ad displays an intricate illustration labeled "ANCIENT" with the caption "The Hanging Gardens of Babylon, " suggesting a marvel of classical engineering. Below this, under the heading "MODERN, " there's text praising the rapid and wide developments in present times, especially highlighting advancements in motor cars, which are said to demand radiators that are part of their basic design rather than mere accessories. The bottom half showcases a detailed drawing of a radiator and oil cooler unit with bold lettering stating "SERCK RADIATORS & COOLERS FOR AIRCRAFT. " This suggests that Serck Radiators Ltd. has adapted its cooling technologies for aviation applications as well. Below the main imagery and text, additional information includes "SERCK RADIATORS LTD - BIRMINGHAM - 11" along with addresses in London, Newcastle-on-Tyne, Southampton, Glasgow, Manchester, Leeds indicating multiple locations where their products or services could be accessed. Overall, this advertisement aims to position Serck Radiators as a company at the forefront of technological innovation by linking its products to both historical achievements and contemporary mechanical advancements.
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