VISUAL DESCRIPTION
This is a vintage advertisement for A. C. Wickman Ltd. , featuring an illustration of various industrial tools and components, with the headline "Do production engineers have 'problem children'?" The ad plays on the metaphor of difficult manufacturing tasks as "problem children" that require special attention, suggesting that Wickman's engineering service can provide solutions to these challenges. It emphasizes their ability to reduce change-over time down with Wickman's complete engineering service. The text in the ad addresses production engineers directly, acknowledging their successes but also highlighting the difficulties they face when standard equipment doesn't meet specific needs. It promotes Wickman's expertise in providing tailor-made solutions for unique manufacturing issues through a comprehensive coping service. At the bottom of the ad are details about A. C. Wickman Limited located in Coventry, England along with other locations where services are offered including London, Bristol, Birmingham, Manchester, Leeds, Glasgow and Newcastle. The overall message conveys confidence in handling specialized engineering problems efficiently and effectively while inviting potential clients to get familiar with "the Wickman way. "

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