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13875394
Wall Art and Photo Gifts from Mary Evans Picture Library
13875394
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32324392
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This vintage advertisement cleverly plays on words, transitioning from "Undie Sets" to "Die Sets," suggesting a shift from the familiar realm of undergarments to the industrial world of die sets used for cutting or shaping material. The ad humorously addresses the changing times where people who once made umbrella handles might now be involved in manufacturing airplane parts. It highlights the advantages and prices of Desoutter Die Sets, emphasizing their bespoke or ready-made options. The illustration features two individuals seemingly engaged in a discussion about these tools, with one holding what appears to be a component or tool part, reinforcing the message that Desoutter specializes in this field.
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