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13875451
Wall Art and Photo Gifts from Mary Evans Picture Library
13875451
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32324506
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement with the headline "Call up the LITTLE HORSES. " The ad features an illustration of small anthropomorphic horses performing various tasks in what appears to be a factory or workshop setting. These 'little horses' are depicted using tools, such as turning screwdrivers and spanners, or boring holes in wood and metal. The text below the headline plays on the famous quote from Shakespeare's Richard III, "A horse! a horse! my kingdom for a horse!" It suggests that while horsepower is still important in modern industry for moving heavy machinery, there's also a need for smaller-scale power when it comes to high assembly jobs. The ad implies that using human labor for such tasks can be seen as foolish and uneconomical. It then introduces Desoutter Midget Horses at work—presumably referring to their range of compact power tools—as efficient solutions that multiply output and cut down costs. At the bottom right corner, we see the brand name "DESOUTTER" along with their specialization mentioned: "Specialists in Lightweight, Pneumatic and Electric Portable Tools. " At the top left corner of this black-and-white image is printed information likely indicating where it was published: "Printed by Desoutter Bros. , Ltd. , The Print House, Harrow, " followed by two addresses—one presumably being their location ("London N. W9. ") and another possibly being their telephone number ("Telephone: Colindale 3411-3").
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