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13876181
Wall Art and Photo Gifts from Mary Evans Picture Library
13876181
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325530
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for Leytool Jig & Tool Ltd. , showcasing their precision engineering tools. The ad features an illustration of a man in a suit, intently working at an industrial drafting table with various intricate mechanical parts and tools spread out before him. The text "OPPOSITION CHEERS. . . " dominates the top half, followed by copy that plays on the theme of overcoming opposition as a catalyst for British achievement. It emphasizes that Leytool makes the necessary high-quality tools to eliminate any fight against inadequacy in tooling. Below this motivational message are listed specialties such as jigs & fixtures, press tools, gauges, camshafts, master cams and more—all products offered by Leytool. The bottom portion includes additional details about the company's offerings like diecasting dies and plastic moulds along with contact information stating "LEYTOOL JIG & TOOL LTD, " located in London E10. The overall tone of the advertisement is one of pride and confidence in British manufacturing prowess during what appears to be the mid-20th century based on the style of clothing worn by the illustrated figure and typographic design elements used throughout.
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