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13876311
Wall Art and Photo Gifts from Mary Evans Picture Library
13876311
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325700
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Monks & Crane Ltd. , showcasing their twist drills. The ad features two large, stylized illustrations of men's faces in profile view, both smiling and facing each other as if they are having a conversation. Above them is the playful question "what's the drill?" which serves as a pun related to the product being advertised. The left side shows one man saying, "And I wouldn't say 'no' to a drink for every twist drill Monks & Crane keep in stock. " To which the right-side illustration responds with an exaggerated smile and text that reads "same again!" Below this dialogue bubble it says, "'Wouldn't do, old boy. You'd never survive to see them off. " Below these images and dialogues is another quote: "'Well—make it for every item then. '" Followed by smaller text that continues with another person responding: "'Still formidable. But I'll tell you what . . . I'll stand you a drink every time Monks & Crane let you down. '" At the very bottom of the image there's an endorsement from presumably a satisfied customer: "'You're on a good thing—they haven't disappointed me in years!'" Underneath all this textual content lies an image of one of their twist drills centered at the bottom half of the page with bold letters stating "BRITAIN'S FOREMOST DISTRIBUTORS". Finally, at the very bottom are details about Monks & Crane Ltd. , including addresses in London (25 FUSTON ROAD), Birmingham (STANHOPE STREET), Manchester (RHODES), along with telephone numbers corresponding to each location. The overall tone of this advertisement is light-hearted and humorous while emphasizing reliability and variety offered by Monks & Crane Ltd. , positioning themselves as specialists in twist drills.
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