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Wall Art and Photo Gifts from Mary Evans Picture Library
13876617
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32326150
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "Wolf Portable Electric Tools, " designed with an industrial aesthetic that incorporates the face of a clock. The ad proclaims "ALL ROUND THE CLOCK, " suggesting that these tools are reliable and can be used at any time. Within each segment of the clock, different electric tools are depicted in action, performing tasks such as general drilling, fettling castings, tool grinding, screw driving, nut-setting, pressing welds, general sanding, polishing, filing etc. Below the central image is a message reinforcing the durability and serviceability of Wolf's electric tools: "WOLF" electric tools are built to severe manufacturing specifications in order that the maximum work-hours per machine are obtained. " It invites potential customers who have problems involving tool usage or technical questions to contact a 'Wolf' Technical Representative by phone or write for service. At the bottom of the ad is another slogan emphasizing utility: "there's work for WOLF Portable ELECTRIC TOOLS. " The company address (S. WOLF & CO. LTD. , PIONEER WORKS HANGER LANE LONDON) and telephone number (Perivale 3631-9) indicate its location and contact information during what appears to be an earlier era given both styling cues and format of communication details.
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