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13876787
Wall Art and Photo Gifts from Mary Evans Picture Library
13876787
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32326464
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This is a vintage advertisement for Tecalemit, titled "The War on Friction. " The image features an array of military vehicles including airplanes, tanks, and ships engaged in dynamic action scenes amidst clouds of smoke and explosions. At the bottom right corner, there's a truck with the Tecalemit logo visible on its side. The ad emphasizes that friction is an enemy to efficiency and that Tecalemit specializes in lubrication technology. It highlights the company's collaboration with leading Aero Engine makers, Marine Engineers, and Designers of road transport vehicles to combat this issue. The text suggests that Tecalemit has made significant contributions to solving friction problems where mechanical movement exists. The advertisement also notes that Tecalemit's research and development are ongoing even during wartime because any advancements gained will be devoted to peacetime industrial needs after the war ends. At the bottom left corner of the ad is additional information about Tecalemit including their address at Great West Road, Brentford Middx. , phone number (Ealing 6661), along with mentioning they specialize in hydraulic & mechanical engineering design & manufacturing. Overall, this image conveys a message of technological innovation aimed at improving wartime machinery performance which would later benefit civilian industries as well.
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