13877498

Wall Art and Photo Gifts from Mary Evans Picture Library

13877498

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32327408

© Aviation Ancestry

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> Mary Evans Prints Online > New Images July 2023

> Popular Themes > Money

VISUAL DESCRIPTION
This image is a vintage advertisement presenting "TWO WAYS OF 'CARRYING ON'" during what appears to be an economic or business downturn. The ad contrasts two different approaches to handling business adversity, depicted through illustrations and text. On the left side, titled "The one. . . , " it shows a despondent man with his hands on his head in despair. The accompanying text criticizes this approach as panicking about the future state of business, cutting down everyone's profit except your own, canceling advertising in trade journals (thus hurting Printing Employees), refusing to order new suits (impacting tailors), and generally engaging in gloomy behavior that exacerbates economic problems. On the right side, titled "The other. . . , " there is an illustration of a confident man with his hand raised high as if he is addressing someone or making a point. This section promotes keeping calm and carrying on with business as usual: supporting trade journals (which saves money by maintaining visibility), spending all you can afford locally to help local tradespeople and industries, enjoying recreation which contributes to national cheeriness—a mindset described as beneficial for Britain and highly infectious in a positive sense. Both sections are flanked by decorative zigzag borders at the edges of the page. At the bottom center of the image are two logos or names: REYNOLDS TUBE CO. LTD. , associated with "The one. . . " negative approach; and REYNOLDS ROLLING MILLS LTD. , linked with "The other. . . " positive strategy. Overall, this advertisement seems designed not only to sell products but also to promote a particular philosophy towards economic resilience during tough times—encouraging businesses not just to survive but also support each other within their community for mutual benefit.

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